The fractional CMO for companies with something worth saying.
You need senior marketing leadership, but a full-time CMO isn't the right move yet. I step in as your fractional CMO, set the strategy, sharpen the message, and build a plan your team can actually run with.
When a fractional CMO makes sense.
Most companies don't need a full-time marketing executive. They need the thinking of one, a few days a month, pointed at the problems that matter most.
- You have a product people need, but your message isn't landing.
- Marketing is happening. It just isn't adding up to anything.
- You're launching, repositioning, or breaking into healthcare.
- You have a small team or an agency that needs a strategic lead.
- You know a full-time CMO hire isn't the right call yet.
Strategy, story, and a plan that sticks.
Marketing strategy & planning
A clear 90-day plan with priorities, owners, and the things you can stop doing. Strategy you can execute, not a deck that lives in a drawer.
Messaging & positioning
Built from real customer conversations, in your customers' own words. More on messaging
Go-to-market & launches
Audiences, channels, launch sequence, and the narrative that ties it together. More on go-to-market
Sales enablement
One-pagers, case studies, and competitive talking points your sales team will actually use.
Team & agency leadership
Direction for your marketers, freelancers, or agency, so everyone is building toward the same story.
Healthcare expertise
Years marketing EHR platforms and clinical tools to health system leaders. More on healthcare
Ninety days to clarity.
Listen first
I dig into your business, your market, and what you've already tried. Then I talk to your customers, because that's where the real story is.
Build the plan
You get a 90-day strategy with sharpened messaging, clear priorities, and the steps to get there. A six-month version is available too.
Lead and adjust
I stay on as your marketing lead, check in regularly, and we measure what's working so you can double down and cut the rest.
Strategy from experience, not a playbook.
I'm Courtney Greenwood, founder of Greenwood Marketing Collective. I've spent 20 years in healthcare marketing, 13 of them leading product marketing and go-to-market strategy for health tech companies, and I've been the founding product marketer more than once.
- Built product marketing functions from scratch at multiple health tech companies
- Shaped the market narrative and competitive story behind a $1.6B acquisition
- Led a launch that drove 1,000+ form fills in its first 48 hours
- 30+ clients across startups, healthcare, edtech, and small businesses
"It feels so helpful to know exactly what to prioritize and where to put my time and energy, without feeling pressure to do too much and overload myself. It's so nice to not feel like I am flying in the dark."
Fractional CMO vs. full-time CMO vs. agency
| Full-time CMO | Agency | Fractional CMO | |
|---|---|---|---|
| Commitment | Full salary, benefits, and a long hiring search | Monthly retainer, often tied to deliverables | Part-time, scoped to what you need now |
| Who sets the strategy | The CMO | Usually you, then they execute | A senior leader working alongside you |
| Best for | Larger teams that need daily leadership | Companies with a clear strategy and a big production need | Growing companies that need strategy before scale |
Fractional CMO questions
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works with your company part-time. I set the marketing strategy, own the messaging and positioning, guide your team or agency, and make sure your marketing is tied to real business goals.
How much does a fractional CMO cost?
Most fractional CMOs work on a monthly retainer, and the price depends on scope and how many hours you need. After our free strategy call, you'll get a clear proposal. If you only need a few hours of senior thinking, Pick My Brain sessions start at $100.
How long is a typical engagement?
Most start with a 90-day plan. That's long enough to see real results and short enough to stay focused. A six-month version is available, and many clients continue month to month after that.
Do you only work with healthcare companies?
No. Healthcare and health tech are a deep specialty, but I also work with SaaS companies, startups, nonprofits, and mission-driven small businesses.
Where are you based?
I'm based in Massachusetts and work remotely with clients anywhere. I'm in Boston every month, so meeting in person is easy when it helps.
Can you work with my existing team or agency?
Absolutely. That's often the best setup. I bring the strategy and direction, and your team or agency gets a clear plan to execute.
Ready for your a-ha moment?
Let's spend 30 minutes on what's working, what isn't, and whether a fractional CMO is the right fit. No pitch, no pressure.