Find the words that make your market lean in.
If you can't explain what you do in one sentence, your customers can't either. In a messaging and positioning review, we find the clearest, most honest way to say why you matter, and why you're different from everyone else saying something similar.
Messaging that sounds like you.
- A sharper one-liner and elevator pitch
- A clear value proposition for each audience you sell to
- Differentiation that holds up next to your competitors
- Language pulled from how your customers actually talk
- A written recap you can hand to your team
This is for you if…
- You describe your company differently every time
- People nod politely but don't get it
- You sound like every competitor in your space
- You've grown or pivoted and your message hasn't caught up
- Your team, website, and deck all say different things
What we untangle.
Positioning sounds abstract until you're the one stuck explaining it.
Hourly, no retainer.
Pay for the time you need and nothing more. Every session includes a written recap with next steps.
Quick Take
A quick read on your one-liner or homepage headline.
Full Hour
The most popular option. Work through your core messaging.
Strategy Bundle
Build a full message framework across sessions. Includes one async review.
Messaging built on customer truth.
I'm Courtney Greenwood, founder of Greenwood Marketing Collective. I've spent 20 years in marketing, 13 of them leading product marketing and go-to-market strategy, and I've been the founding product marketer more than once. Today I work with founders across industries through incubators and accelerators, so I see a lot of decks, launch plans, and homepages. I know what lands and what quietly loses people.
More about Courtney
Messaging and positioning questions
What is the difference between messaging and positioning?
Positioning is the space you own in your customer's mind: who you are for and why you are different. Messaging is how you say it, in your headlines, pitch, sales conversations, and website.
Can we really fix messaging in an hour?
You can make real progress. Many founders leave a single session with a new one-liner and a clearer value proposition. For a full message framework, the Strategy Bundle works best.
Do you write the copy?
In these sessions I help you find the message and the words. If you want full copywriting or a complete messaging framework, take a look at my messaging and positioning service.
What industries do you work with?
All of them. I work with founders across industries through incubators and accelerators.
How much does it cost?
A 30-minute Quick Take is $100 and a full hour is $175, with no retainer.
Say it so it sticks.
Bring me your one-liner, your homepage, or your pitch. Let's make it unmistakably yours.