A homepage teardown, with love.
Visitors decide in seconds whether you're for them. I walk through your homepage and key pages the way your customer would, show you where they get lost, and help you rewrite the parts that matter most.
See your site through your customer's eyes.
- A walkthrough of your homepage from a first-time visitor's view
- A clearer headline and subhead that say what you actually do
- Feedback on page flow, calls to action, and proof points
- Notes on your most important landing or product pages
- A written recap with prioritized fixes
Book a teardown when…
- People visit your site but don't reach out
- You're about to launch or redesign your site
- Your homepage tries to say everything at once
- You wrote the copy yourself at midnight (no judgment)
- Your site no longer matches what you actually do
What usually comes up.
These are the questions I hear before almost every teardown.
Hourly, no retainer.
Pay for the time you need and nothing more. Every session includes a written recap with next steps.
Quick Take
A fast read on your homepage headline and first screen.
Full Hour
The most popular option. A full homepage teardown.
Strategy Bundle
Review your homepage and key pages across sessions. Includes one async review.
Live teardowns are kind of my thing.
I'm Courtney Greenwood, founder of Greenwood Marketing Collective. I've spent 20 years in marketing, 13 of them leading product marketing and go-to-market strategy, and I've been the founding product marketer more than once. Today I work with founders across industries through incubators and accelerators, so I see a lot of decks, launch plans, and homepages. I even do this live on stage, like my “Live Startup Tear Down” panel at Startup Boston Week.
More about Courtney
Website messaging review questions
What is a website messaging review?
It is a candid review of what your website says and how clearly it says it. We focus on your homepage and most important pages so visitors understand what you do, who it is for, and what to do next.
Do you review design or just copy?
Mostly messaging and structure: headlines, page flow, calls to action, and proof. I will flag design issues that get in the way of the message, but this is not a visual design review.
Will you rewrite my homepage?
In a session we draft your most important lines together, like your headline and subhead. For a full rewrite, the Strategy Bundle or a project engagement works best.
What industries do you work with?
All of them. I work with founders and small businesses across industries.
How much does it cost?
A 30-minute Quick Take is $100 and a full hour is $175, with no retainer.
Turn visitors into conversations.
Send me your URL, and let's make your homepage work as hard as you do.